For over 1,300 years, matcha has been deeply rooted in tradition, dating back to China’s Song Dynasty and flourishing in Korea during the Goryeo period. Despite its rich history and health benefits, matcha is often seen as an old-fashioned drink—something reserved for the past and mostly enjoyed by older generations.
Super Matcha is here to change that. By blending tradition with modern culture, the brand is redefining matcha through bold visuals, distinct packaging, and immersive retail experiences, making it relevant and exciting for a new generation.
A Bold New Look for Matcha
Traditionally, matcha has been associated with warm, earthy tones and delicate calligraphy, reinforcing its ceremonial roots. Super Matcha takes a completely different approach. Its packaging is vibrant, high-contrast, and unapologetically modern, standing out both in stores and across digital platforms.
The brand’s signature green was carefully chosen to reflect the color of premium-grade matcha. “Matcha is grown in the shade, giving it a deep, rich green. Regular green tea, exposed to sunlight, turns yellowish. We chose this color to reflect matcha’s superior quality and unique process,“ the brand explains.
With its striking green-and-black design, Super Matcha breaks away from the traditional tea aesthetic. The bold typography and minimalist layout give it a modern appeal, transforming matcha from an old-world drink into a contemporary lifestyle statement.
Package Design with Purpose
Unlike traditional tea bags, the brand offers finely milled matcha powder, delivering a purer, more nutrient-dense product. Without the need for steeping, consumers can enjoy the full benefits of matcha instantly. It’s not just about aesthetics—it enhances the product’s superiority.
Creating a Matcha Experience
Super Matcha knew that to truly make an impact, it had to create an experience. That’s where the Super Matcha flagship store in Seongsu comes in—a space where tradition meets technology. The highlight is Malo, the world’s first matcha-whisking robot. This AI-powered machine crafts the perfect cup every time, ensuring just the right amount of foam with precision. By merging futuristic innovation with an ancient ritual, Super Matcha pays homage to matcha’s heritage while making it exciting for the digital age.
Beyond technology, the store’s open-concept design allows customers to watch the matcha-making process firsthand. This interactive approach builds trust, educates consumers, and enhances the overall experience. By making matcha preparation engaging and transparent, Super Matcha turns a simple beverage into something immersive and shareable.
Super Matcha is redefining matcha for today’s world. By blending tradition with innovation, the brand makes matcha more accessible, exciting, and relevant than ever. No longer just a ceremonial drink, it’s a part of modern culture and everyday life. Whether you’re a longtime tea lover or trying matcha for the first time, Super Matcha invites you to take a sip.
w5fu61